Home General News Michigan’s FireKeepers Casino Hotel Chooses Scientific Games to Power Its Sportsbook

Michigan’s FireKeepers Casino Hotel Chooses Scientific Games to Power Its Sportsbook

Michigan's FireKeepers Casino Hotel Choses Scientific Games to Power Its Sportsbook
FireKeepers Casino & Hotel partners up with SG to launch its new sportsbook

One of the biggest, most prominent American lottery and casino gaming machines innovators, Scientific Games Corporation has just announced the signing of a great business deal which will see the company provide the FireKeepers Casino Hotel venue in Michigan with a sports betting facility. The Las Vegas-based company revealed the news in its official press release from Wednesday.

Here, the company’s officials announced that the new business deal came after shortly after last month’s new legislation passage which will very soon allow each of the twenty-six casinos operating in the state of Michigan to provide their customers retail sports betting in addition to offering online casino games. One of the very first Michigan-based hotels to start working on its retail sports betting facilities was FireKeepers Casino and Hotel.

FireKeepers Casino Hotel’s Sportsbook Solution

The FireKeepers Casino Hotel facility features a massive 236,000 square foot casino and hotel venue located in the state of Michigan in Emmett Charter Township between Marshall and Battle Creek. The facility is owned and managed by one of the federally-recognized tribes, the Nottawaseppi Huron Band of Potawatomi. The venue officially opened its doors back on the 5th of August 2009 just one year after the construction started.

Speaking of the venue’s construction, it was actually a joint venture between Clark Construction and Shingobee Builders. While the casino opened its doors in August of 2009, the hotel area alongside other additions officially opened in December of 2012. The hotel includes two hundred and forty-three rooms while other accommodations include six restaurants and a massive event center. The casino floor features almost three thousand slot games alongside seventy gaming tables as well as several poker and bespoke bingo rooms.

When it comes to the latest business agreement between FireKeepers Casino Hotel and Scientific Games Corporation, it will allow the casino and hotel to utilize Scientific Games’ modular OpenSports solution. As soon as this solution is utilized within the facility, it will offer its customers the amazing chance to place real-money bets on an impressive assortment of popular sporting events.

Scientific Games Corporation’s OpenSports

Speaking of the OpenSports solution by Scientific Games Corporation, it also comes complete with detailed data feeds provided by Don Best Sports. The Nevada-based company in one of its official press releases also stated that its sports betting innovation is carefully crafted to empower all operators to choose the services and technologies which will represent their businesses the right way.

Furthermore, the company’s officials also stated that the new business deal will also enable FireKeepers Casino Hotel to fully exploit the company’s OpenGaming aggregation platform so that the facility can launch its iGaming services for customers residing within the state’s borders sometime in the future.

Commenting on the news, CEO for Scientific Games Jordan Levin said that his company is extremely excited by the launch of his company’s innovations with the Michigan-based facility. He also added that the FireKeepers Casino Hotel venue is one of the leaders within the state’s gaming space which makes this business deal even more important for his company.

For their part, CEO for FireKeepers Casino Hotel Kathy George stated that the facility is working on creating an iconic entertainment experience that will put FireKeepers Casio Hotel at the forefront of the state’s betting market. She also added that with the latest business partnership with Scientific Games Corporation, the venue can offer iGaming and sports betting both offline and online and that this is what makes FireKeepers stand out.

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