NetEnt Planning to Increase Market Reach Via Its Brand-New Content Aggregation Platform

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NetEnt Planning to Increase Market Reach Via Its Brand-New Content Aggregation Platform
NetEnt is taking things to a new level with a brand new content aggregation platform

Three months ago, the most prominent and one of the most successful online casino content developers NetEnt acquired Red Tiger Gaming Limited. Today, this Stockholm-based company focuses on expanding its presence in the industry as well as its market by launching a brand-new content aggregation platform named NetEnt Connect.

The company’s officials have high hopes that its highly innovative aggregation platform will benefit not only NetEnt by all of the company’s partners who will be allowed to easily access a bigger range of online gaming content. The hope is also that the company’s Connect aggregation platform will also save the company’s business partners both resources and time as they access a broader assortment of iGaming content and new offerings.

Details About NetEnt Connect

Commenting on the news, the company shared an official press release on its website where NetEnt Connect is referred to as one of the company’s key incentives which will boost its business partners’ reach across different markets with a single product. According to the company’s press release from several days ago, the Sweden-based firm is running fully closed beta testing of its NetEnt Connect aggregation platform with Casino Room that is owned and operated by the Ellmount Gaming Ltd. company. It was also revealed that NetEnt plans to start a complete rollout of the platform soon.

iGaming content including loads of online casino games from the online casino content developer’s gaming portfolio is currently used for beta testing purposes. The beta testing of the NetEnt Connect aggregation platform also uses the Red Tiger Gaming-powered gaming portfolio as NetENt acquired the company for around $263 million. This all-cash business deal would potentially see around $23 million payable in two years based on the acquired company’s financial performance.

This premium, leading online casino content developer which focuses on the production of online slot games with operations in Bulgari, Isle of Man and Malta is actually the very first iGaming supplier to have all of its online casino games launched with the NetEnt Connect innovative aggregation platform. One of the main goals of NetEnt Connect is to take advantage of NetEnt’s integrated business partner iGaming suppliers.

As revealed, the aggregated platform features premium NetEnt’s customer integration and customer relationship products across many different fully-regulated iGaming markets. Moreover, the brand-new aggregation platform is also specifically crafted to easily take advantage of NetEnt Engage which integrated all of the company’s gamification and bonus engines and other innovative features.

Red Tiger Gaming Acquisition

In their official press release, the company’s Managing Director and CEO Henrik Fagerlund shared his thoughts on the Red Tiger Gaming acquisition. He said that the speed with that NetEnt has been able to go live with the acquired company’s iGaming content on many of NetEnt loyal customers just testaments to the great collaboration and hard work which all of the company’s employees have shown since the Red Tiger Gaming acquisition was finalized.

He also added that the Red Tiger Gaming acquisition also acts as one of the major parts of the company’s future strategy which includes expanding further and reaching more markets. On their part, Red Tiger Gaming’s CEO Gavin Hamilton said that his company is extremely excited that this early collaboration between NetEnt and Red Tiger Gaming has allowed many of NetEnt customers to seamlessly enjoy his company’s gaming products.

In the upcoming weeks, NetEnt will focus on validating and finally monitoring their brand-new aggregation platform’s starting launch while another, more complete launch will follow in the early months of 2020.

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