Pragmatic Play Debuting Its Enhance Marketing Tool at iGB Live

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Pragmatic Play Debuting Its Enhance Marketing Tool at iGB Live
New set of Pragmatic Play tools is designed to increase the player engagement.

One of the leading online casino content developers Pragmatic Play debuted its innovative, newly developed set of promotional tools that include a unique selection of marketing and gamification resources, which have the main goal of boosting the players’ experience.

The company introduced these new tools before appearing at one of the most popular and prestigious online gaming events taking place in Europe, iGB Live! As one of the most prominent names in the iGaming industry, especially when it comes to the production of video slot games, Pragmatic Play will be showcasing its entire, innovative multi-product at its iGB Live! stand M10.

What is even more, the company will showcase its entire rich video slots portfolio as well as its bingo and live casino games. Moreover, member of its skilled commercial and technical teams will also be on hand to communicate with all attendees on various subjects including the benefits of its new marketing and gamification tools.

Pragmatic Play Enhance Going Live

Pragmatic Play as an award-winning online casino software provider has an extremely rich history in this highly competitive industry. The company was founded in August of 2015 and in a relatively short time period, it has managed to build an impeccable gaming library including mega-popular, HTML5-powered games which run across all gaming devices. Considering its gaming and marketing tools which are used by many companies, Pragmatic Play is on the rise.

Following its amazing success, Pragmatic Play won the Software Rising Star at the EGT B2B Awards in 2017 after beating the extremely tough competition. That same year, the company also had great success at the Malta iGaming Excellence Awards where it scoops wins in three different categories including the Best Gamified Experience Company,  Best Digital Company of the Year, and Best HR Director of the Year.

Furthermore, Pragmatic Play was shortlisted at the EGR Operator Awards in 2016 and 2017 for Game of the Year in which its Queen of Gold and Hot Safari slots were close to winning. Besides being one of the leading developers of video slots, Pragmatic Play is one of the most innovative marketing and gamification tools developers as well.

The latest Pragmatic Play Enhance is going live soon and what we know about the tool so far is that it is an add-on to the Pragmatic Play existing content portfolio. In other words, the company’s business partners including operators that want to opt for this tool will not have to invest anything in order to use and deploy this tool.

Focus on Five Key Areas

The company’s Enhance marketing and gamification tools focus on five key areas including increasing games’ performance, optimizing player retention and engagement, boosting revenues, maximizing success for both customers and operators, and adding value. The tool also includes several innovative, valuable key functionalities such as exciting in-game tournaments, loads of bonus rounds, advanced prize drop tools as well as free card enhancers among others.

All in all, this tool will definitely add more value to the company’s already impressive selection of games and gaming products which include over one hundred mobile gaming-friendly titles that are available across a number of regulated markets in more than twenty-six languages. What is even more, the company’s gaming library is ever-growing as Pragmatic Play usually releases at least three new slot games every month.

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