Unibet by Kindred Group Set to Expand in the United States

Unibet by Kindred Group Set to Expand in the United States
Kindred Group has serious plans for the regulated US market

One of the most prominent, largest online gambling operators in the world, Kindred Group has finally begun trading in the United States or more specifically in New Jersey under its Unibet brand. This is the operator’s very first venture into the rapidly growing United States market. The company’s plans to expand in Pennsylvania are already being established, while so far, Kindred Group online gaming products are only available to residents of New Jersey.

This Swedish online gaming operators formerly known as Unibet Group Plc includes ten prominent brands apart from Unibet including iGame and 32Red. The company has been present on the scene for more than twenty years as it opened its doors back in 1997. In addition to offering all sorts of sportsbetting and online casino adventures, it also features online bingo and online poker rooms. Its most prominent brand is Unibet casino which was also established in 1997.

After Going Live in New Jersey, Pennsylvania is Next

The company’s flagship brand which boasts a massive player base including players from all over the world is fully licensed and regulated by the most prominent industry’s governing bodies including the UK Gambling Commission and Malta Gaming Authority. Unibet can be accessed via all sorts of gaming devices from various parts of the world and as of recently, its service and products are available to residents of New Jersey.

Before going live in the United States, Kindred Group has obtained its Casino Service Industry Enterprise License for New Jersey back in 2018. It has also obtained a sportsbook alongside its partner Kambi. The company’s senior vice president stated that Kindred is excited to announce that its service and products offered in a secure, safe and sustainable gaming environment are available to all interested New Jersey customers.

He also added that Kindred Group has been preparing to take these steps for a long time. Since the company’s see the importance and rapid growth of the online gambling market in the United States, they believe to explore the market further in the near future. The company’s senior vice president stated that following in line will probably be Pennsylvania and the company’s collaboration with Mohegan Sun Pocono.

Announcing Unibet Logo Redesign

Following the latest news on the company’s next in line venture into the United States market, Kindred has also announced that they are changing their well-known Unibet logo. The new logo design is set to be released on the 17th of June. The main idea behind the logo is to better suit mobile gaming and mobile gaming environments especially today when more and more players prefer mobile gaming over traditional online gaming sessions.

The company’s Chief Marketing Officer, Elen Barber stated that it was extremely important for the company to protect the authentic heritage of its flagship brand during the process of redesigning its logo. She also added that the main creative criteria they determine included maintaining the brand’s logo familiarity, but with a modern, more up to date feel and look.

What is, even more, is that Kindred Group will use the redesigned Unibet logo globally. This is huge for Unibet which has been present in the industry for more than twenty years. Hopefully, Unibet’s more than twenty-five million players from all over the globe like the new logo.

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