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William Hill Set to Expand its Nevada Operations

William Hill
William Hill expanding its US-based operations

William Hill Expanding its Nevada Operations

William Hill, one of the leading betting sites in the United Kingdom, has been rapidly expanding their global operations, including in the regulated part of US market. The biggest news regarding their footprint in the States is that William Hill’s US division and Golden Entertainment will be expanding the scope of their sports betting relationship. Their partnership was already solid, but new provisions will make it even firmer.

Golden Entertainment is a successful gaming company that owns and operates casinos, taverns and distributed gaming in Southern Montana, Maryland, and, of course, Nevada. They’ve decided to form a long-term deal and they agreed that William Hill will manage race and sports betting operations in Nevada. Based on the previous experience these two have had, there won’t be any obstacles in their mutual efforts to improve and promote sports betting.

Experienced Industry Player

So far, this popular bookmarker had successfully managed betting operations of Las Vegas-based Charlie’s Boulder, the Aquarius Casino Resort, and Charlie’s Decatur both based in Arizona. Another sportsbook will be open soon at The STRAT, and it will also be operated by the hard-working William Hill’s team.

William Hill is also known for their full-service kiosk offers at the Gold Town and Lakeside casinos. They’ve installed gambling kiosks at about 80 Golden Entertainment’s taverns and in third-party-distributed gaming locations all over the state. This impressive sports betting operator will also operate sports gambling of Edgewater and Colorado Belle in Laughlin.

Joe Asher, the CEO for the US branch of William Hill, is proud of this expanding partnership with Golden Entertainment. He’s excited about taking over four new casino resorts locations. Their main goal is to keep sports fans satisfied and that’s what they’re constantly working on.

According to Steve Arcana, Golden Entertainment COO, the excitement is mutual. They’re positively sure that this partnership will be successful, given the fact that William Hill operates worldwide and has amazing results in the gambling business.

Awaiting New Legislation

Taking over four new operations in Nevada is the extension of this amazing partnership. Unlike Nevada, Maryland and Montana still didn’t pass legislation allowing for sports betting, so William Hill will have to wait for them to permit sports betting and then extend further services.

So far, Golden Entertainment has operated Montana’s distributed gaming operations and their task was to provide services to approximately 300 locations. They’ve also gained ownership of Maryland’s Rocky Gap Casino Resort. In this Casino Resort players can enjoy slot games and all sorts of table and lottery games.

Seems like William Hill team doesn’t plan to stop forming partnerships, which is very positive for their USA establishment. They’ve forged a partnership with Prairie Meadows Racetrack & Casino, along with Eldorado Resorts.

Prairie Meadows Racetrack & Casino is located in Iowa and it was constructed in 1992. Their casino space is impressive and they offer over 1,350 slot games, table games, 10-table poker room, bingo, and Keno. Eldorado Resorts are located in Reno, Nevada, but they’ll soon launch in Iowa.

Expanding operations in Nevada is a smart business move on William Hill’s part, and the one that stands to significantly increase the company’s profit and reputation moving forward.

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